Marshall Ridge Consulting
Enterprise Branding for a Global Pitch

What does an international consulting firm need from its brand?

Marshall Ridge Consulting runs a SaaS-style consulting model out of the UK, with a team presence in Mumbai. When the firm sits across the table from a prospective client, it is being compared, silently, to KPMG, Deloitte or McKinsey. That comparison happens before anyone has said a word about the actual work.

So the brief was about credibility, not decoration. The identity, the pitch decks and every leave-behind had to read as enterprise-grade to a B2B buyer. Anything that looked like a small local agency had made it would cost the firm trust in the room. On top of that, Marshall Ridge needed its paid acquisition handled properly: Google Ads first, then Meta Ads as the plan moved on, run by someone who knew the difference between the two and between boosting a post and running a real campaign in Ads Manager.

What we built

Safar Spectrum Media worked as the B2B branding agency and marketing partner for a consulting firm that had to look the part on day one. It is the same brand and performance work we run for every client, scaled up for an international consulting audience. The work split into four areas.

The enterprise brand identity, built against a benchmark

The starting point was research, not a moodboard. We pulled apart how the category leaders present themselves: the way KPMG, Deloitte and McKinsey use deep blues, restrained accent colour, generous white space and a single confident typeface. From that we built a Deep Navy and Teal palette and a type system with a clear job for each face. Inter, Manrope and DM Sans carry the on-screen decks. Montserrat Bold with Open Sans handles printed signage. The enterprise brand identity design was checked against that KPMG, Deloitte and McKinsey reference at every step, so the finished system could sit next to theirs without looking junior.

Presentation deck design for the consulting pitch

Consulting firms live and die by the deck. We produced more than 15 full presentation decks for client-facing pitches, all on one template system so the layout, chart style and hierarchy stayed identical from deck to deck. The point was that any consultant at Marshall Ridge could open the template, drop in a new case, and get something that still looked like the firm. Presentation deck design for a consulting company is really system design: fonts, grids and slide masters that hold up when someone in a hurry builds slide 40 at 11pm.

Physical and digital collateral, held to one standard

The same brand standard ran through every physical and digital piece, each one built so it would still feel enterprise-grade printed large or viewed on a phone:

• A company catalogue, for print and as a PDF
• An exhibition banner
• An event standee
• A handout flyer

Safar Spectrum Media also managed the firm's social media page, keeping its professional presence consistent with everything else.

Google and Meta Ads management for a B2B audience

Paid acquisition ran in two phases. Google Ads came first, catching buyers who were already searching for management consulting help. Later in the engagement the firm moved to Meta Ads as its strategy shifted toward building demand rather than only capturing it. We ran the channels one at a time on purpose. For a B2B firm with a considered sales cycle, splitting a modest budget across Google and Meta at once usually means neither channel gets enough data to work. Alongside the ad management, we sat in on marketing support and campaign planning as an ongoing advisory layer.

What the year actually produced

Here is where this case study is deliberately quiet. We are not going to put a revenue figure or an ROI multiple on this page, because the honest record of the engagement is about scope, length and standard, not a growth percentage we would have to reverse-engineer.

What is real: the relationship ran continuously for close to a year, which makes Marshall Ridge Consulting one of Safar Spectrum Media's longest single-client engagements. The brand system, the 15-plus decks and the full collateral set were delivered and went into active use for real client-facing consulting work, not left in a folder.

For a corporate branding agency in India whose other work is mostly Rajkot and Gujarat businesses, a year-long engagement with a UK consulting firm is the proof that matters here. Enterprise-grade branding for an international B2B client, executed and kept.